Thoughts on dentaleconomics.com‘s recent article highlighting trends that will impact your practice in 2023
I wanna give dentaleconomics.com a big hug and a kiss!
In this enlightening article on “Tech and marketing trends that will impact the dental industry in 2023” they cover a lot of ground!
For example, dental services is projected to see a 100% growth by 2027, driven largely by cosmetic services and an aging population.
To capture that growing market, here are their recommendations:
- Be convenient to patients: educate before their visits, speed up intake, decrease wait times, make the waiting room stress-free, provide entertainment and when possible implement same-day dentistry.
- The patience experience begins before they walk in the lobby, so provide a robust and convenient online presence.
- The #1 factor for online presence is a strong local strategy.
- Consolidate marketing efforts to increase value on the dollar spent.
- Patients are quicker than ever to leave based on inefficiencies and bad experiences.
- The opportunities and costs of Teledensity.
And the best advice of all for ‘Maximizing tech for a great patient experience’.
- “It is not enough to simply have a website. It is important to ensure that your website has a well-established user experience that drives the user from one page to another and attempts to answer most of the questions the prospective or active patient might have about your practice.”
- “...ensure that you are on social media channels such as Facebook, Instagram, and TikTok. Create valuable content to put yourself out there as a subject matter expert.”
- “Use video content to increase interactivity and engagement on your website and social media accounts.”
- “Encourage your patients to leave online reviews on Yelp and Google. More than ever, patients look to these reviews to make practice selections. High-quality reviews impact your ability to grow your practice and also impact your SEO and Google rankings, which results in more patients.”
I’m ready, dentaleconomics.com! My arms are outstretched and I’m puckered up.
