The technology train, or maybe it’s a rocket, is zooming along. And it’s taking all of us with it.
Think how far technology has come in just the last few years: grocery delivery is commonplace, you can watch just about anything you want at the push of a button on your smart TV/Roku/AppleTV, and you can do your taxes on your phone.
Sure, there was a time when we thought T9 texting was amazing! And, Netflix DVDs coming in the mail, wow! If we’d only known then how quickly tech would advance. And that rate of advancement is only getting faster.
While we may have loved our Motorola Razrs and trips to Blockbuster back in the day, that’s just not how the world works anymore.
You’ve probably noticed rapid tech advancements in your professional life as well. Think of how common it is for practices to have digital x-rays, in-office CAD/CAM, advanced bonding materials, new regenerative procedures for bone and tissue, digital scans and models, smaller braces, and plastic aligners. Just to name a few.
Our experience online has evolved, too. Websites are not only more beautiful than ever, but images, videos, and themes/layouts no longer have to hinder load time.
What does this mean for your practice? It means your website must keep up. Or, like your old Blockbuster card, it could become obsolete.
The last couple of years have given rise to mobile-first design and advanced mobile pages (AMP), with Google placing a heavy emphasis on faster load times (even for graphic-heavy sites). This means the way your site loads and displays could potentially affect your organic search rankings.
Users have adapted to this new norm and expect sites to load quickly and display beautifully on mobile.
A site that meets its users’ expectations gives you the edge in getting those users to stick and convert. If it’s been more than a couple of years since you’ve updated your site, it may be time for a refresh. Get in touch, and let’s talk about bringing your site up to speed in 2022.
